case study oo.o

An exact match dot org in lieu of an 80k asking for the dot com. Pre panda and penguin immediate 5th page and subsequently bounced into oblivion after changes and hundreds of strange links discovered in w.m.t. 

jan 2, 2013

1. wikipedia
2. amazon
3. birc.org (pdf)
4. gnc
5. product

5th

• Perfect character count title
  
• Five word description ignored with third line of second paragraph chosen bolding keyword despite being present in previous sentence.

---

changes

added blog post containing bullets, video, image | added captions to home gallery | added meta description for all pages and titles | linked polish | added grease text and one line home text | added alt image text | linked to wiki | footer anchor exact hyperlink

jan 8, 2013

13-2nd

• Same display text being 3rd line of 2nd <p> despite the previously lengthened meta description of 25 words
• poor upload multi numbered image attributes